Stan Nowak leads Consumer Experience for Aetna as part of the Digitalization organization. His organization is responsible for Aetna-wide strategies and initiatives to transform the experience of Aetna members by prioritizing investments in digital strategies. Over the past few years his team has transformed the onboarding experience, implemented personalized video to educate members about their benefits, and developed digital resource centers to help members managing high-stress health diagnoses including several cancers. At the same time, they’ve promoted a culture of member obsession by developing assets like the “Path to Better Health” and the Consumer Experience Innovation Challenge.
Stan was most recently the president of Silverlink, a Welltok Company. In that capacity he ran Silverlink and was the general manager of the Welltok Rewards business unit. He was the co-founder, president and CEO of Silverlink Communications, which was founded in 2001. Silverlink is a category leader in healthcare consumer engagement and has contacted over 1/3 of the US population on behalf of its 80 healthcare payers, pharmacy, and health management customers since inception. Silverlink was sold to Welltok in 2015. Stan was the first to apply marketing analytics to technology-based healthcare communications, and Silverlink amassed the broadest industry data-set around the impact of pro-active intervention strategies on consumer health behaviors.
He attended Harvard College and Harvard Business School.